Read Book Hooked: How to Build Habit-Forming Products
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How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Product Details
- Sales Rank: #1421 in Books
- Published on: 2014-11-04
- Released on: 2014-11-04
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .89" w x 5.75" l, .80 pounds
- Binding: Hardcover
- 256 pages
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How Facebook and Candy Crush Got You Hooked WIRED How Facebook and Candy Crush Got You Hooked. La Tigre. Facebook. Twitter. Instagram. World of Warcraft. Angry Birds. The most successful tech products have one thing ... Book review: Hooked: How to Build Habit-Forming Products For the past few years Nir Eyal has been writing about building products that become a habit on his blog, Nir and Far. His co-author, Ryan Hoover, is a ... : Hooked: How to Build Habit-Forming Products ... This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products ... Nir Eyal Hooked: How to Build Habit-Forming Products ... Please do not edit or delete annotations on this text! Why do some products capture our attention, while others flop? What makes us engage with certain products out ... Hooked: How to Build Habit Forming Technologies. Nir Eyal ... Hooked: How to Build Habit Forming Technologies. Nir Eyal ... ... Grow Conference Hooked: How to Build Habit-Forming Products - OkDork.com Hooked: How to Build Habit-Forming Products Book Review November 4, 2014 - Get free updates of new posts here. My friend Nir Eyal released a new, fantastic book ... Read Hooked and Learn to Build Habit-Forming Products ... Wouldnt it be wonderful if people were hooked on your products and services? Thats not only every marketers dream, its the dream of every business owner ... Hooked Author Nir Eyal - Behavior Engineering and Business ... Blog of Nir Eyal - on the psychology of user experience and design and how to develop and build habit forming products and technologies. Hooked: How to Build Habit-Forming Products - SlideShare Products can profoundly CHANGE OUR BEHAVIORS. 100s of millions of users and 100s of millions of dollars. Habit: A BEHAVIOR DONE WITH CONSCIOUS ... Hooked: How to Build Habit-Forming Products by Nir Eyal ... Extremely valuable book for anyone building products designed to engage people frequently. Given that I think daily about how to make Goodreads better and ...
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